Services Marketing (Prentice Hall Series in Marketing)

Type

Book

Authors

Christopher H. Lovelock

ISBN 10

0138070660

ISBN 13

9780138070663

Tags

Service, Management & Leadership, Marketing, Sales & Selling

Description

Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Sixth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading thinkers in the field, and 15 recent cases. For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations. - from Amzon

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